Over the last 5-6 years, the most effective online tool for me in terms of lead generation has been twitter.
Our online tactics need to hook prospects and engage them in those moments we can’t actually speak to them
Be helpful. When people ask questions or share pain points, help them in a sincere and authentic way.
On social media, have an active presence where your target market hangs out online. In other words, “fish where the fish are.”
You know what it takes to effectively market your business online? A good story.