Purpose, freedom, or legacy achieve your dreams by conquering your market
90 Day Guarantee – if you’re not happy after three months
we’ll refund the profit we made and cancel your contract.
Bella’s Brush (Owner)
My favorite part of working with you was planning for the future. It was seeing the vision of where I could go. We talked about my vision in a very practical way. It was like here’s the tools to be successful. I felt like I could do anything.
But… if you aren’t satisfied after 90 days of signing up with us we’ll cancel your contract and give you back the profit we made. Although we can’t payback the money that has already been spent, we can give you back the profit we made after expenses and the cost of labor are subtracted. That means you get 10% of the total contract back in your pocket if we don’t meet your expectations. We put money on the line because we’re serious about making an impact for your business.
Freedom – Experience the Life you’ve Earned Many business owners can’t enjoy the success they’ve earned. Others, sip their Margarita while sitting on the beautiful white sand beaches of Tahiti with no concerns about their business To gain freedom, you need a sales engine that works for you whether you’re in the office or not. Below is how we build that engine:
Build your business and make your dent in the world.
Top Rank System: We use a 5 step system to improve the rank of your website in Google
Google algorithms are a complex series of algorithms. Many marketers don’t understand that different algorithms make up page rank one for Local search and one for Global search. These algorithms rely on five main elements: high quality links, citations, customer reviews, Social Media, and website factors (on-page SEO, content, keywords, mobile compatibility, and content). We create a 360 degree solution that addresses all of the pieces of Google’s Algorithm to allow you to beat your competitors online.
Customer reviews are a key tool in landing new customers. Both quantity and quality of reviews can improve your ranking in Google’s local search algorithm. Bad customer reviews not only lower your Google rank, but can chase your customers away. We offer in-store resources as well as customer outreach strategies to improve your customer reviews. .
The goal of your online marketing should be able to create trackable reproducible results. That’s the promise of bringing together four important marketing tools: Purchased Traffic & PPC: A strong PPC (pay per click) campaign that’s continually being optimized is important to generating on-demand sales. Adwords and Facebook are a good starting place to develop your automatic sales campaign. Landing Page: Creating a high-converting landing page with a special offer is key to maximizing your results online. Many business owners make the mistake of creating traffic campaigns that send users to pages that aren’t created to convert them into sales. Oftentimes this results in a low ROI on your marketing budget. Accountable Marketing: Finally, setting up tracking tools allows you to track your results and develop accountable marketing.
Does your brand resonate with your customer? Don’t create the same old stale branding. Build a brand that resonates with your customer. Bad branding loses customers. Good branding catches their attention. That’s why we believe in branding that speaks to a customer’s soul.
Email marketing has the potential to continually market to customers you’ve already acquired. Don’t make the mistake of paying your initial customer acquisition costs, and then never marketing to those customers again. Instead we setup automated email campaigns that capture past customers and advertise to them for life. This process maximizes your lifetime value of each customer and increases your advertising ROI.
Internet Marketing is intertwined with website development. That means if you use a web developer who isn’t a marketer, you’ll likely be setting yourself up for failure online. In order to convert visitors into sales on the internet, you must have high performing web pages and offers that move customers to specific calls to action. The only way to develop these pages is to use online tools and A/B testing to track your customer acquisition metrics. All of this requires that your marketer has access to add code to your websites.
We know why you work. Create a business that your children can own. Pay your grand children’s college tuition. Build a legacy that lives on for generations.
Published Author and Speaker
I love working with Underdog Marketing. I saw instant, measurable results and i haven’t even used all the strategies they demonstrated. I would highly recommend them to anyone.
Fail online by ignoring Marketing Basics
Web Developers Don’t Know How to Market
Old Guard Marketers Hurt Businesses Online
Businesses are Penalized when they Use Outdated Technology
Outdated Websites and Bad Branding Chase Customers Away
New Websites Start Off Invisible to Google
One Bad Review can Cripple your Business Online… IF You Don’t Prepare
SEO Doesn’t Produce Traffic … Despite what Sales People say
There are a lot of important details you have to manage well in order to be successful online. First, you have to understand your keywords and which keywords get the most traffic. Second, you need to get your business listing in the dozen or more directories that top Google search. Third, you have to do Search Engine Optimization (SEO) correctly and focus on link building rather than simple on-page factors. If these aren’t done well, you lose out on a lot of customers. All of these are parts of creating an effective online sales funnel. Without nailing the marketing basics, you’ll fail.
A small business owner hires a web developer to build their website who has no background in marketing. They do a great job on the site, and afterward the business owner works with them to handle capturing emails, SEO, sending out newsletters, creating content, and maybe even paid campaigns. A year later, the owner isn’t getting any results, and they hire us to come and fix everything the web developer did wrong. Online marketing that produces sales is hard. Make sure your website developer is a marketer first.
The internet is very complex and the rules of the game change every year. Since the internet is changing so rapidly, there are a lot of marketers who get behind the curve. Some of them grew up before the age of the internet and simply apply old techniques ineffectively. Others are operating on information that’s 5 years old and now irrelevant. Make sure you’re working with a marketer who understands the internet and stays on top of the constantly evolving online world. Don’t use a marketer who wants to use call tracking in directory listings or who sets up an Adwords campaign with broad match. Beware of marketers who suggest the following: – Adding different phone numbers to online directories to track results. – Spamming websites with links through comments or forums – Buying low quality links – Black Hat techniques that can get you penalized in Google – Using Social Media for merely posting ads rather than building customer relationships – Spending time and money on vanity metrics that aren’t directly connected to sales (likes, shares …etc.)
if it isn’t mobile responsive? On top of that static webpages, pages with old content, and 200 other different factors contribute to your Google Ranking. If your website was designed 3+ years ago, then you’re likely losing customers because of outdated technology. After considering your website, you’ll need to develop a social media marketing strategy, and content marketing to go along with it. Add to that tracking tools, and modern inbound marketing techniques, and you’ve got a lot of technology concerns to juggle. Contact us so we can talk tech with you. We’ll provide a simple path forward that harnesses the power of technology in your favor.
You want to prepare your business for bad reviews. The way you do this is by making sure you’ve got an outreach system in place requesting reviews from your best customers. Customers love promoting businesses that helped them, but if you don’t reach out to them then you’ll likely only end up with that one angry customer ruining your online reputation.
SEO or search engine optimization is a big ominous sounding word. In truth, most of what people talk about when they say SEO is dead wrong. Simple things that you tweak on your page is not going to help get you ranked. Although there are over 200 different factors that Google takes into account there are only a couple that really matter a lot. What matters are citations, links, customer reviews (quality and quantity), and making sure to use keywords in the right places. That’s about it. I’ve found oftentimes customers get confused by the term SEO and end up not seeing the forest through the trees.
The Fabric Source (Owner)
I feel like we are moving forward. You’re so easy to work with. I felt like what you had given us was something we could track and see results, and be able to work with someone who was really friendly and easy to get along with.